LOYA Diamonds
A memorial diamond brand from Amsterdam that turns a loved one's hair or ashes into a diamond. We built their Shopify store so people can design a meaningful piece, step by step, without feeling lost.
Shopify wasn't made to sell a diamond and a ring as one piece.
Every order is really two products: a diamond, and a ring or pendant to hold it. Out of the box, Shopify treats them as separate items, so people could buy a setting with no diamond and the cart got confusing. Bundle apps couldn't handle it either.
The Result
A calm, guided way to buy. You pick your diamond first, then choose the setting, and the two stay together as one piece all the way to checkout. It works in Dutch and English and feels as gentle as the brand itself.
Tech & Functionality
Diamond-first configurator
A custom step-by-step flow. Choose your diamond, then pair it with a ring or pendant.
Smart bundled cart
The diamond and setting show up grouped together, and checkout is blocked if one is missing.
Built on Shopify Horizon
Custom code protected from theme updates, plus Mollie payments, NL/EN languages and order update emails.